Beauty 4 Ever

The Founder

Researching industry trends, latest innovative treatments and undertaking multiple training courses opened doors to new horizons and opportunities for further development and progression. I secured a successful partnership with leading microblading academy in the world and became an international trainer in eyebrow microblading and began travelling the world teaching Phibrows microblading technique to thousands of students.

My job is my biggest passion and my vision about the beauty in a form of permanent makeup as an enhancement inspires me to create most realistic and undetectable results to make every woman feel more confident and compliment her beautiful facial features.


Santa Kalnina

Having enough determination and belief in myself changed my life enormously when in 2015 I opened my beauty business primarily focusing on semi-permanent eyebrow treatments and later permanent makeup treatments for lips and eyes. In no time it became the leading permanent makeup and microblading clinic in West Midlands and Warwickshire.


Our Mission

Provide natural looking permanent makeup and microblading services at an exceptional standard so every woman could feel more confident and could wake up looking fresh, lively and beautiful without having to spend her precious time on daily makeup application.


Exceptional skills

We always invest in training our staff and upgrading their skills learning the latest innovative trends and techniques to stay up to date with the industry and offer the best possible treatments for our clients.

Artistic Approach

In this field of work it is not only the theory and manual skill that makes you a successful artist. Every work created at Beauty4ever takes a real artist to craft a design for a natural looking result , therefore artistic flare is a requirement for all our artists to ensure highest client satisfaction.

Customer Satisfactions

Our biggest reward is to see a happy customer, therefore it is our top priority to meet every client’s individual needs and build long term relationships.


Besides our high level of expertise we deeply care about delivering every treatment safely. We only use disposable invasive tools to avoid any cross contamination of blood born diseases. All our staff are vigilant and aware of highest hygiene requirements. The overall quality of the treatment also depends on the quality of products and tools. Therefore , we only use licensed and safe pigments that will not have a toxic effect on the body.


We treat all our customers with dignity and aim to meet their wishes and expectations. However, if in our judgment the client’s wishes are unrealistic or unreasonable , we will not go against our ethos. In such event we will consult the client about the best possible outcome that we can deliver and achieve. From our experience, clients are often influenced by some trends but we value the aesthetic outcome above the trend because it is a semi-permanent treatment that will stay in the skin for number of years.

Beauty4Ever Google Reviews

Comments & Reviews

Monika Gopal

I couldn't recommend Santa enough - she is so professional and great at her work! I have just had my eyebrows microbladed after my first appointment with her 2 nearly years ago. Both times I have been really impressed. I was put at ease throughout the appointment and really happy with the results. If I do get another top up in a couple of years I will definitely be booking this in with Santa!

From Coventry
Stacey Morris

Absolutely amazing team! I wouldn't trust my eyebrows with anyone else ! I feel comfortable and welcome always. Santa does my microblading and she is always so lovely and chatty. The service is so professional and my eyebrows lasted 2 years before even slightly needing a top up.

From Leamington

This is my second time having microblading here. Very friendly staff who offer honest advice and provide a comfortable experience. I have trust that my brows will turn out how I want them. I have also recommended a friend

From Coventry